By reading the original 1973 text, you bypass watered-down summaries. You get the raw data, the original survey methodology, and the philosophical justification for why a "comfortable life" might conflict with a "sense of accomplishment."
Milton’s breakthrough wasn't just listing these 36 values; it was realizing that we all have them, but we rank them differently. To one person, Freedom is #1 and Equality is #10. To another, those are reversed. That tiny swap, he realized, was the source of every great human conflict. rokeach m 1973 the nature of human values pdf top
Unlike attitudes, which are evaluations of specific organization, people, or situations, values serve as the underlying core of an individual's personality system. Rokeach posited five basic assumptions about the nature of human values: By reading the original 1973 text, you bypass