This fear and instability have created the economic phenomenon of Faced with high unemployment (youth unemployment is double the national average) and a bleak economic outlook, Gen Z turns to retail therapy for immediate gratification. Using seamless digital payment tools like QRIS (where Gen Z makes up nearly 28% of users and transactions have grown 162.7% YoY), they spend on "vibe" purchases—travel, beauty, and coffee—to alleviate the anxiety of an unstable future.
The entertainment preferences of Indonesian youth exist in a dual state of loving global trends and fiercely supporting local talent. This fear and instability have created the economic
Urban, entrepreneurial youth—often from the Chindo (Chinese-Indonesian) community—who balance modern ambition with family tradition. they spend on "vibe" purchases—travel