YouTube Shorts and Instagram Reels were aggressively competing.
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Why? Because the amateurs have quit. The "get rich quick" crowd moved to crypto or AI prompting. The people left on November 22, 2024, are the professionals.
The 24/11/22 era solidified the "Solopreneur" model. Content creation was no longer just about being a "YouTuber"; it became about building a that could sell products, courses, or services independently of any single platform.
: The percentage of viewers who make a purchase or subscribe.
Unlike traditional studios, these hubs allow performers to keep a larger share of their earnings.