Do not download any PDF labeled “15 hot” unless you scan it with professional-grade antivirus software.
Be highly suspicious of early, easy agreements. A "creeping yes" is often used by seasoned negotiators to lull you into a false sense of security, making you comfortable right before they demand a massive, unexpected concession. Treat early agreements with caution and keep digging.
The business world has become increasingly skeptical of traditional sales tactics. Jim Camp’s approach is effective because it is human-centric.