The shift to streaming had also changed the way people consumed music. In October 2018, streaming services like Spotify, Apple Music, and Tidal were dominating the music industry, with many artists and labels embracing the new model. Physical album sales and downloads were in decline, as listeners increasingly turned to streaming services to access their favorite music.
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Musically, the date fell during a period of significant genre-blurring. Hip-hop had firmly established itself as the new "pop," with artists like Drake and Post Malone dominating the charts through streaming-first strategies. On October 24, 2018, the industry was also processing the rapid rise of TikTok (which had merged with Musical.ly just months prior). While still in its infancy compared to its current status, the platform began influencing Billboard charts by this date, showing how short-form video would eventually dictate global music trends. The shift to streaming had also changed the