Her content strategy is a blend of traditional family values and modern entertainment, making her a unique influencer in the "Beauty, Fashion, and Home" niche. She shares updates from her TV show sets, exclusive behind-the-scenes footage, and snippets of her family moments. Platforms like ShareChat are flooded with status videos featuring Roja’s iconic dialogues and songs, maintaining her legacy in the meme and fan-edit culture.

: Reports indicate she may also return as a judge for the upcoming season of " Cooku With Comali " . Lifestyle: Family & Home

Despite her larger-than-life persona, Roja is a devoted family woman. She is married to renowned Tamil film director R. K. Selvamani (who actually introduced her to the film industry with Chembaruthi ), and together they have a daughter, Anshu Malika, and a son, Krishna Lohith. Roja frequently shares glimpses of her family life on social media.

Championed tourism, regional culture, and women's welfare initiatives. Digital Creator & Matriarch

In April 2026, Roja launched a new family-centric reality show titled " Family Assembly