A key term in Krauss’s argument is (borrowed from Jean-Louis Baudry and other film theorists). An apparatus includes:
Applying Krauss’s logic, we shouldn't look for the "purity" of the digital medium. We should look for the . AI works on automation (predicting the next pixel based on data). An artist "reinventing the medium" of AI would be one who disrupts that automation—exposing the dataset, glitching the output, or forcing the viewer to confront the "support" of the algorithm itself. rosalind krauss reinventing the medium pdf
The structural, often industrial apparatus an artist adopts to replace traditional materials (e.g., the slide projector or commercial film). A key term in Krauss’s argument is (borrowed
To understand the "reinvention," one must first understand the demise. In the mid-20th century, the influential critic Clement Greenberg argued that the definition of Modernism was the use of the characteristic methods of a discipline to criticize the discipline itself. For Greenberg, "purity" was the goal: painting should strip away sculpture, literature, and theater to focus entirely on the flatness of the canvas and the optical experience. AI works on automation (predicting the next pixel
Have you read Krauss’s essay? Do you agree that the concept of a "medium" is still relevant in the age of digital art? Let me know in the comments.
: She discusses how photography and film transitioned from artistic tools to mere "appliances," losing their unique aesthetic power.
critiques the "deadening generality" of postmodernism, where "art-at-large" or generic installation art has replaced specific craft. Technical Support vs. Material Medium: She moves away from Clement Greenberg