These studies suggest that anti-bullying programs in schools have done little to reduce bullying, partly because . Young viewers are constantly exposed to role models in television, film, and on the internet who either bully others or are subjected to bullying. When victims in media handle aggressive situations easily or with comedic flair, real-life victims may feel discouraged, unable to live up to those portrayals.

The phrase "Big Bully" does not simply mean a large company. In the context of popular media, it refers to an organization that uses its massive market share, financial power, and data ownership to crowd out competitors, control creative talent, and dictate consumer choices. These entities generally fall into three categories:

: Ostracization, spreading rumors, and weaponized classism.

As we move deeper into 2026, the "Big Bully 10" face challenges from AI-generated content and regulatory scrutiny over data privacy and monopoly power. However, their ability to adapt and acquire competing technologies ensures they will continue to define for years to come.