In the 1970s, the concept of entertainment shifted. The "Angry Young Man" persona, personified by Amitabh Bachchan, captured the public’s frustration with systemic corruption. This gave birth to the "Masala" film—a unique blend of action, comedy, romance, and melodrama, all punctuated by elaborate song-and-dance sequences. This genre became the backbone of Bollywood, ensuring that a single ticket provided a complete emotional odyssey. It was during this time that Sholay redefined the blockbuster, proving that Bollywood could produce scale and spectacle that rivaled international standards. The Global Expansion and the NRI Era
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Bollywood is entering a new era of global scale, with the 2026 theatrical calendar stacked with "pan-India" spectacles, mythological epics, and high-stakes sequels In the 1970s, the concept of entertainment shifted