Video games routinely outperform the film industry in total annual revenue. The largest players in this space wield massive cultural and financial influence:
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Controlling every stage of a product's life cycle. This means one parent company owns the production studio that makes a movie, the distribution company that markets it, the streaming platform or cable channel that broadcasts it, and the merchandise company that sells the toys. The Power of Intellectual Property (IP) Video games routinely outperform the film industry in
The engine behind the Marvel Cinematic Universe (MCU), the highest-grossing film franchise of all time. the distribution company that markets it