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| Data Stream | Weight in Index | Sources | |-------------|----------------|---------| | | 35% | Page‑views, unique visitors, time‑on‑page from HotandMean.com and partner sites | | Social‑Media Activity | 30% | Followers, likes, comments, shares on Instagram, Twitter/X, TikTok, and OnlyFans (publicly available data) | | Fan‑Survey Results | 35% | Quarterly online questionnaire (≈ 120,000 respondents globally) covering brand awareness, content preference, and “fan‑favorability” scores |

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