| Year | Milestone | Impact | |------|-----------|--------| | | Moves from Casablanca to Paris to study graphic design at ENSA| Introduces her to the Parisian avant‑garde scene. | | 2017 | Starts the Instagram account @jasmine_beurette | Gains 120 k followers in 6 months, thanks to her bold makeup looks and candid storytelling. | | 2018 | Wins “Emerging Designer” at Maroc Fashion Week | First major validation from her home country. | | 2020 | Debuts “Narguilé × Neon” at Paris Fashion Week (off‑schedule) | The collection sells out in 48 hours, cementing her status as a cross‑cultural tastemaker. | | 2022 | Publishes the manifesto “Déchaînée, pas dégradée” | A viral essay that reframes the beurette identity as empowerment rather than a stereotype. | | 2024 | Hosts the “Rêves d’Orient” pop‑up, collaborating with 12 Moroccan painters | Bridges generational gaps and introduces traditional art to a younger, urban audience. |
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