“You’ll see it when it’s late,” he said. “You’ll feel the itch at the base of your skull. Don’t scratch. Don’t tell anyone.”

The title doesn't just refer to physical illness. It explores —the idea that the trauma our parents carry can be passed down like a disease. The "malady" is the cycle of shame and guilt that prevents the characters from ever truly being free. 4. Why Is It Trending on OK.ru?

“He said the names were hungry,” Liza whispered. “Hungry for recognition. They asked to be counted, to be called. When you call them they answer by taking something of you—a day, a smile, a person who used to matter.”

When you find the film on Ok.ru, take a moment to scroll through the comments section (translated via your browser). You will find dozens of viewers from Brazil, Poland, and the United States, all sharing the same sentiment: "I can't believe this film was almost lost forever."