The drama centers on Ha Min-kyung (played by Kim Jung-hwa), a beautiful and highly motivated air stewardess. Driven by the need to pay off her father's massive gambling debts, Min-kyung becomes deeply materialistic and cynical about love, believing that only money can bring security and happiness.

While it was released over two decades ago, My Fair Lady remains a staple for fans of classic K-drama.

The year 2003 was a foundational era for the Hallyu wave (Korean Wave). Long before streaming platforms made Korean content globally accessible overnight, classic television dramas were capturing the hearts of domestic and international audiences through compelling storytelling and undeniable chemistry between their leads. Among the memorable romantic comedies of this golden era is the SBS television series My Fair Lady (also known as Yorobun, Annyeonghashimnika / Hello Everybody ).

At its core, the drama is a loose reimagining of George Bernard Shaw’s Pygmalion, but it pivots the focus from linguistic transformation to economic deception. The protagonist, Lee Min-kyung, is not a flower girl being taught to speak like a duchess by a linguist; rather, she is a woman from a humble background who consciously crafts a high-society persona to secure a wealthy husband. This shift reflects a specific South Korean zeitgeist: the post-IMF crisis era where social mobility felt increasingly tied to outward displays of wealth and strategic marriage. Min-kyung’s "performance" of elegance is a survival mechanism, a critique of a society that judges worth based on luxury brands and pedigrees.