Jessa Zaragoza’s "Masamang Damo" (1996) and the Legacy of the Target Exclusive Action Genre
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Entertainment columnist and insider noted that the timing of Jessa’s release coincided with a major “artist vs. artist” tension regarding the rights to OPM revivals. “There is a powerful female singer—let’s call her ‘Diamond Diva’—who has a reputation for claiming exclusive performing rights to certain folk classics. When Jessa released her version, Diamond’s camp sent out cease-and-desist feelers. That’s what sparked the ‘target exclusive’ narrative.” Jessa Zaragoza’s "Masamang Damo" (1996) and the Legacy
Jessa Zaragoza (born 1979) is a celebrated Filipino singer known for her powerful belting style and hits such as “Bakit Pa,” “Pag-ibig Na Kaya,” and “Sa Kanya” (the latter a theme song of the television series Pangako Sa ‘Yo ). In online music forums and social media groups dedicated to 1990s–2000s OPM (Original Pilipino Music), sporadic references have appeared to a track called “Masamang Damo” (lit. “Bad Grass” or “Weed”), allegedly released as a “Target Exclusive”—a phrase typically reserved for special editions sold at Target Corporation stores in the United States. When Jessa released her version, Diamond’s camp sent