Agricultural Marketing Notes Grade 12 Best [repack] ★

is consumer-oriented, focusing on what the buyer wants through long-term planning.

4. Explain the role of e-NAM in improving farmer income. 5. “Middlemen are not always evil” – Justify with two valid points. 6. Suggest three innovative ways to reduce post-harvest losses. agricultural marketing notes grade 12 best

Changing the raw agricultural product into a consumable form (e.g., turning wheat into flour, or milk into cheese). This adds value and increases shelf life. is consumer-oriented, focusing on what the buyer wants

Frequently used for selling livestock, where buyers bid openly and the highest bid wins. turning wheat into flour

Farmer → Consumer

The distribution channels used to make the product accessible to consumers (e.g., farm gate, fresh produce markets, supermarkets).