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Prior to 2020, OTT platforms in India existed but had not yet become mainstream. Netflix, Amazon Prime Video, Disney+ Hotstar, Zee5, and SonyLIV were gradually building their libraries and subscriber bases. However, digital content was still seen largely as an experimental space, with web series and smaller films exploring new formats while theatrical releases remained the gold standard for Bollywood success.

The Telugu film NTR Mahanayakudu became a victim of piracy on the day of its release. A gang recorded the entire movie during a morning show and posted it online by evening. Downloads were available in formats ranging from 200 MB to over 2 GB, and the pirated version became viral over the weekend, directly affecting the film's box office business. okhatrimazacom+bollywood+movie+2014+2021+work

By providing free, on-demand content, these platforms bypassed the high cost of legal streaming where viewers were required to maintain multiple subscriptions to access different film catalogs. Economic Impact on Bollywood Prior to 2020, OTT platforms in India existed