There is a massive surge in South Asian "Pan-India" cinema and local dramas. Content that was once hyper-local is now receiving global subtitles and dubbing, making it a staple for media shops.

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The story follows Basil, a womanizer whose life takes a bizarre turn after being cursed by a former partner. Whenever he tries to hook up with a woman, a man magically appears instead. The film explores themes of sexual awakening and comedy as Basil navigates his complicated feelings for his best friend, Theo.