However, this period of acclaim was followed by widespread criticism. Many forum posts from later years lament the decline of the platform. Complaints include repetitive content ("webcam Video or old video remaster") and a lack of new material: "they haven’t had anything new in awhile". More critically, users expressed frustration with the platform's technical standards and business model. One forum member pointed out, They added that the site had "rapidly fading away into a has been quality site". Another user from a different thread similarly criticized the persistence of outdated video resolutions: "amazing content but why persist with stupid 320x240 size videos for the standard price? We all expect better now".

Part of the experiment involved "viral loops." Users who accessed the link were often prompted to share a unique version of it. If their friends clicked, the original sharer might unlock behind-the-scenes content or early access to the next project.