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By proving that millions of viewers will tune in for a half-day long broadcast, Martin and Cole have challenged the narrative that modern audiences only have the attention span for short-form video clips (like TikToks or Reels). Instead, they proved that works—provided the content is authentic and deeply interactive. What’s Next for Digital Lifestyle Media?

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The (e.g., industry professionals, general pop-culture fans). By proving that millions of viewers will tune