Ben Settle - Email Players 1 - 15 ((better))

A recurring theme is using "storytelling" to create curiosity and build connection. Settle often discusses the —the ability to tell a seemingly unrelated, entertaining story that somehow hooks the reader, only to transition seamlessly into a sales pitch (the "A-Plot"). 3. Subject Lines and "Click-Through" Rates

This is the most critical phase taught in the early newsletters. The writer seamlessly connects the random story to the core problem faced by the target audience. It translates entertainment into business value. 3. The Pitch and Call to Action Ben Settle - Email Players 1 - 15

Before diving into specific tactics, issues 1–15 firmly establish the foundational mindset of the "Email Players" methodology. Settle challenges the industry standard of sending weekly or monthly "value-packed" newsletters. Instead, he introduces two non-negotiable pillars: A recurring theme is using "storytelling" to create

The newsletter is designed for what Settle calls "players"—people who are actively implementing the information they learn, not just passively consuming it. Subscribers are expected to be winners, not whiners, and the content is intended for those who are serious about doubling their email-driven sales. Subject Lines and "Click-Through" Rates This is the

But his real goldmine isn’t his public newsletter. It’s Email Players —a monthly print newsletter (yes, physical paper) mailed to a tight-knit circle of subscribers. Issues #1 through 15 represent the foundational era of Settle’s philosophy, before the brand became synonymous with "enemy-fueled email." Here’s what makes this collection a cult classic among contrarian marketers.

What you refuse to do defines your brand. Settle lists his "Nos": No phone calls, no meetings, no refunds (on digital products), no speaking gigs, no coaching.