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Restricted by geographic broadcast ranges and regional licensing. Bustos argues that a story isn't truly powerful

Bustos argues that a story isn't truly powerful unless it can move seamlessly between mediums. A script written for a premium streaming series should be able to be deconstructed into a podcast episode, a Twitter thread, a 15-second TikTok sound bite, and a long-form editorial piece. In her view, popular media has become a "liquid" environment; content must flow without breaking. a Twitter thread