(/sɛks/): Uses the short "e" sound (as in "bed"). The jaw drops slightly, and the tongue remains flat.
However, as the "Golden Age" of YouTube dawned (2012–2018), the dynamics shifted. A new generation of creators realized that "shipping"—the fans' desire for two people to be in a relationship—was a powerful engine for growth. This gave rise to the phenomenon of the "collab couple." Suddenly, relationships became business ventures. When two creators with substantial followings began dating, the "relationship storyline" became a transmedia narrative spanning prank videos, "girlfriend/boyfriend tags," and expensive gift-giving extravaganzas. youtube youtube sex youtube six youtube sax