: While Tinder and other apps are used, many women manage their online visibility carefully to avoid being "spotted" by relatives or neighbors, which could lead to "negative word of mouth PR" that spreads rapidly. 2. Social Stigmatization and Pressure
Azerbaijani society is largely collectivist, meaning family reputation is often prioritized over individual desires.
The internet and smartphone revolution provided young Azerbaijanis with unprecedented access to the outside world. It also gave them private spaces to connect away from the watchful eyes of relatives and neighbors. Virtual Sanctuaries
