Hits like Stranger Things , Wednesday , and Squid Game prove their ability to manufacture viral pop-culture phenomena.

Continues to capture global audiences through Harry Potter spin-offs and expanded media.

Studios are no longer just chasing a massive opening weekend at the box office; they are chasing "churn." To keep subscribers from cancelling their subscriptions, studios like Netflix and Amazon Prime Video operate on a volume model. They need a new piece of content every week. This has led to a production boom, creating more jobs for writers and actors, but also creating a saturated market where quality varies wildly.

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