The "Around the World in 80 Ways" project had several themes and goals:

The name “TRENCHCOATx” itself was part of the branding. Stoya argued that adult stars should be able to pursue other artistic endeavors without being defined solely by nudity, just like James Franco. The project was financed independently, with Stoya and Kross taking control of production and distribution to ensure fair pay and good treatment for performers.

The project garnered attention for its unique approach to storytelling, travel, and education. It sparked conversations about the intersection of personal narrative, culture, and global exploration.