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For educators and policymakers, the implication is clear: media literacy programs must include training in entertainment literacy —the ability to deconstruct the ideological work performed by a reality show, a meme, or a superhero film. Only then can audiences enjoy escape without surrendering agency.
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This is the Creator Economy, valued at over $250 billion. It has birthed a new class of celebrity: the influencer. Unlike traditional celebrities who are distant and curated, influencers thrive on "para-social relationships"—the illusion of intimacy. You feel like MrBeast is your friend because you watch him give away money every day. You feel like a certain streamer knows you because they read your donation comment aloud. For educators and policymakers, the implication is clear: