Data from 2025 reveals a significant shift in social media dominance. TikTok has overtaken Facebook as the most used platform in Indonesia, now utilised by —a dramatic increase from just 18.61% the previous year. Gen Z and Millennials are leading this migration, drawn to TikTok’s short‑form video format, interactive features, and powerful recommendation algorithm. Facebook’s share, in contrast, has plummeted from 34.85% to 21.58%.

Pop-dangdut and Dangdut Koplo music videos consistently rack up hundreds of millions of views. Artists like Happy Asmara and Denny Caknan dominate local trending charts with high-energy, narrative-driven music videos. 3. Comedy and "Receh" Culture

Popular video categories include daily vlogs, prank videos, mukbang (eating shows), and reaction videos. 2. Indonesian Cinema and Streaming Revolution (OTT)